Innovative solutions for communications strategy through the application of technology, data and digital media.
Marketing & Communications For The Disinformation Age.
Every day, bad actors conduct disinformation campaigns through traditional and social media. They seed fear, uncertainty, and doubt to erode trust and achieve their dark goals. These new risks to reputation and influence create challenges that cannot be solved with established methods –they require new strategies, tools, and a new mindset.
Who We Are
We are veteran influence operators with decades of experience in political campaigns, multi-national marketing and communications firms, and the US intel community.We protect and enhance reputations in the most challenging environments imaginable.
How DKR Insights Works
Maintaining reputations and influence requires an agile combination of people, processes, and technology.We call our approach Preemptive Reframing. It is how we retake the information landscape from adversaries –protecting reputations and maintaining influence.
Disinformation Monitoring
We start with research –using open and dark web monitoring tools, social media listening, OSINT, and data analytics. We pair those data with human analysts and artificial intelligence to identify themes and topics gaining traction online.
Offensive and Defensive Messaging
Then, we partner with public relations, communications, legal, risk, and crisis communications teams to plan, create, and deliver content to counteract and overcome disinformation –often using existing content and assets. Spreading counter-narratives using digital and traditional media so that the right messages are seen, shared, and talked about by the people who matter.
Technology, Measurement & Mitigation Evaluations
Last, we work with our clients' internal partners to evaluate, recommend, and implement methodologies to grow their business.
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